The Marketing Automation addon is designed to help you capture, nurture and engage with more prospects, more effectively. 

It enables you to create pop-up forms, personalized with your branding (the kind that appear after a person has been looking at a website for around 10-15 seconds), embed them on your website, and capture more of the leads that visit your website.

Why would a pop-up form capture more leads from your website? Well, if you take a look at your website analytics tool, you'll see that you get a lot of visitors to your site each month, but the number of leads who actually fill out your website's contact form don't add up to near that number. The truth is, some visitors just won't fill out a contact form, at least not right away. They might be early on in the buying process and just looking for information, so you have to find other ways to capture these leads. 

A great option is offering them some educational, relevant content (an email course or e-book, for example) in exchange for their email address. That way, the lead receives something in return, without having to give you a bunch of info about themselves. 

Pop-up forms are a great way to advertise this content and prompt sign-ups from your visitors. Combine that with an automatic email when a lead is opening and reading your emails or a prompt to one of your team to make a phone call, and you're bound to see results.

Activating the Feature

The Marketing Automation addon is a separate feature that you can "add on" to your LeadSimple subscription. It's available on all subscription plans.

To activate it, navigate to the Billing page in your account. This page is found under Settings in the sidebar.

All of LeadSimple's available add-on features are located at the bottom of the Billing page together with the pricing for each one. 

Now, click the "Activate" on the Marketing Automation addon to officially activate the feature. 

After you clicking the button, the features will be accessible to you immediately and your card will charged the respective fees for that addon going forward.This add-on will also appear on the breakdown of all the LeadSimple features you're paying for at the top of the Billing page.

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