Forms are part of LeadSimple's Marketing Automation add-on. If you aren't familiar with that add-on, check out this article for a brief overview of what it is and how it works before continuing. 

Building a form is easy. Coming up with a lead magnet for that form isn't so easy. This article explains how to build a basic form, but if you want lead magnet ideas, contact us at and we'll be happy to help.

Step 1: Choosing a Lead Type

Click "Create Form" in the middle or upper right-hand corner of the page. This opens a pop-up window, asking you to choose the lead type to create this form in. 

We'll choose the "Owners" lead type since we'll be embedding this form on our property management website.

Step 1A: Explanation of the Builder

The form builder is split into two parts. The right-hand side contains all the settings for the form. We'll refer to that as the settings panel. The left side shows a preview of how the form will look on your website and we'll call that the preview panel. Note that if you want to change text, colors, fields or button alignment, you can only do that from the settings panel. Nothing can be edited directly from the preview panel.

There are three sections for all the forms settings. Each section is grouped under it's own tab. 

The Design tab contains all settings related to the form's content (title, description, image), placement, colors, fonts, form fields and button alignment. Most of these settings are self explanatory, but let's talk about "placement" for a moment. A form's "placement" refers to where it will show up on the screen when it's embedded on your website. There are three options. 

It can displayed in the center of the screen (that's the default placement setting), in the bottom right corner or as a full width form floating at the bottom of the screen. 

The Display Triggers tab contains settings that define what pages on your website it will be displayed on, when it will be displayed while a prospect is visiting your website (15 seconds by default) and how long LeadSimple should wait before it displays the form to the same prospect again.

The Actions tab contains the actions you want to take place after a prospect submits their information on your form. If you want to set the stage a lead should be put into, the lead source the lead is coming from, who should be notified about the lead and determine if LeadSimple should show a thank you message, the Actions tab is the place to look.

Step 2: Add a Title and Description

Now in the Design tab, we'll add a brief title and description, explaining the content that we're offering. You can edit the title and description near the top of the Design settings.

In this example, we're offering prospects a weekly email with information about what property managers do and why they should consider hiring one, so we'll write a title and description which reflects that. 

Step 3: Add some more Fields

In this example, we want to capture the lead's name in addition to their email address. To do that, scroll down the Design tab until you get to the Fields section.

Next, click "Add" and select "Name" from the list of options. This adds a name field to the form. Note that all fields are required.

Step 4: Select a Stage

Since the purpose of a lead magnet form is to offer and deliver some kind of content to prospects, there needs to be a way to deliver that content to them. In LeadSimple, this should be one of your stages and workflows. Since these forms are designed to capture cold prospects and not warm leads, you should create a stage for this form under the "Prospects" status on the Stages and Workflows page. See this article for instructions on creating stages and workflows. 

In our example, we've created a stage called "Why Choose a Property Manager". Inside that stage we added 10 email steps with templates attached, each template containing info to help prospects answer that question.

To link our form to this stage, we'll click on the Actions tab (the third one) in the settings panel. The first dropdown is the one we'll need to change. 

If you are creating a new form, you'll notice this dropdown is highlighted red, indicating that it's a required field to create the form (you can't save a form until a stage is selected). 

Next, we'll click the dropdown and select the "Why Choose a PM" stage from the list. 

Step 5: Save and Embed the Form

Finally, click "Save" in the bottom right corner and you're done building your first form. For instructions on embedding the form on your website, see this article. 

If you want to add more flare to your form and customize when and where it's displayed, check out this article on building advanced forms.

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